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The company strives to leverage the 7AM brand as a means to advance social movements that represent the fundamental values and integrity associated with the founder. Being a cruelty-free company is the motivational force of 7AM. Parents can be assured that all 7AM products are 100% vegan and PETA certified - because no animal deserves to suffer in the name of fashion.

Love for all

We give back

It is our highest priority to give back to all the children of the world.

Our partnership with Fille montante on our feminist collection, to invest in the education of girls around the world and give products to international NGOs such as World Vision, Chambre à grandir and Les paquets de joie, makes our work much better.

We hope you can join us in our quest for generosity.



Always focused on designing fashion and functional lines, the 7AM development vision is to achieve parents’ desires and needs by predicting market trends and movements. Safety is at the forefront of every state-of-the-art design influenced by New York's rhythmic lifestyle.

We believe that all parents should walk around with style while keeping their joy pack warm and safe.

On behalf of the 7AM team, we thank you for your continued love and support. We would not be here without your passion for the brand – it is thanks to you that we strive to design the best accessories in the industry.